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The challenge
Present the organization's strategic direction to the community in a captivating manner that fosters engagement.
My Role
Art Direction
Design
My team
Photographer
Writer
Target audience
Community Employees
The solution
Craft a report that is simple to read and navigate, utilizing chunking and modality theories to create visually appealing layouts that break down information into digestible chunks, and strategically utilizing color and shapes to guide the reader's focus to key information.
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